“It’s a key item in the wardrobe, but it’s been hidden in the pandemic closet for a few years. “The white tank is the hero of your outfit, the one item that makes everything else work,” says Marcus Davis, product development manager. There are several factors contributing to the current dominance of this old standby, including nostalgia for Y2K-era fashion, the pandemic-era insistence on comfort above all else and a burgeoning desire to strut your stuff in style. Mark-Evan Blackman, assistant professor of fashion design at the Fashion Institute of Technology, calls the white tank top a timeless classic, explaining recently to Refinery 29 that “ designers have used the item as a backdrop to bring forth their vision in a very contemporary time.” The style was all over fall 2022 runways: Prada sent models wearing tanks embellished with its logo, Bottega Veneta created leather versions of the ribbed white top and Acne paired white tanks with oversized pants.
Nowadays, the tank top is a wardrobe essential that functions both as a layering piece and a stand-alone – popular with any gender. Within a few decades, men were eschewing their button-downs and opting to wear the tank top on its own – a fashion evolution similar to their sartorial second cousin, the storied T-shirt. The white tank top began life in the 1910s, a garment men could wear underneath dress shirts and while swimming. Brando sported the innerwear as outerwear in the 1951 classic Streetcar Named Desire, and Crawford paired a white tank with cutoff shorts for a 1992 Pepsi commercial – a look she recreated in a photoshoot for charity last year. What do Marlon Brando and Cindy Crawford have in common? The iconic white tank top, of course. Perfect as a standalone or for layering, crisp white tanks are surging in popularity.
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